What is Highland Cycles to the owner Morgan Spradling?

Morgan, why are you starting another Highland Cycles in Grand Junction right now?

Morgan - "One word!  Dreams!!  I have big dreams.  I don't just want to make a bunch of money and ride dirt bikes.  I want to change the way the motorcycle industry does business.  I want people to work for Highland Cycles as a life long career, be able to save money, support families and have health insurance.  I want my employees to have a higher standard of living.  I don't want Highland Cycles to be just a stop along the way to a "real" career, I want it to be the goal!!!  
   I want to spread the gospel of two wheels and what it can do for your life and your health. I want kids to learn the responsibility that comes with buying, maintaining and riding motorcycles.  I want to keep people away from computer screens and video games.  I want people to be excited about something wonderful.  I want people to be able to walk into ANY Highland Cycles and get the very best service, parts, accessories and riding advice that there is to offer at the very best price possible.
   I have BIG DREAMS!!!!  Thank you all for your support and thank you God for all of your blessings!!"